Monthly Archives: January 2020

A CRM System Is Necessary For Your Commercial Real Estate Business

CRM System

Every commercial real estate professional should be using a CRM system. There are so many aspects of your business that can benefit – including getting more organized, boosting your productivity, and even winning more deals. While using a CRM is important, choosing the right one is essential. The CRE industry is unique, so you want a CRM System that is built for your specific needs. That’s where ClientLook comes in. We are proud to be the only all-in-one CRM built specifically for the commercial real estate industry.

The ClientLook CRM System Advantage

At ClientLook, we believe that our CRM features can help you transform your business. Here are a few ways our software stands out:

Back Office Assistant Team: Our experienced and dedicated back-office team is ready to assist you with entering business card information, updating your contacts, properties, and deals, as well as scheduling activities. Let our team handle your CRM data entry so you can focus on your clients. Learn more about our exclusive back-office assistant team here.

Best In Class Integrations: Our commercial real estate software is packed full of amazing features, plus we seamlessly integrate with a variety of best-in-class solutions. Make running your business even easier with these leading third-party tools.

Exceptional Service and Support: ClientLook is user-friendly and simple to use, however we are easy to get in touch with if you have any questions or need assistance. You can simply call, email, or chat with our team within ClientLook to have your question answered within minutes. Check out what ClientLook subscribers are saying about our customer service here.

The CRM System Essentials

Having a CRM System can take your business to the next level. Here are a few of the top features that are necessary for your success:

Ease of Use: Let’s be honest here; you actually have to use your CRM to see the benefits from it. However, if you choose a solution that is overly complicated, you won’t invest the time needed to see the rewards. Instead, choose a CRM solution that is so easy to use that you can hit the ground running from the start. No fancy training required.

Deal Management: With ClientLook, all of your information is connected. Connect a contact to the appropriate property or deal. Connect related emails directly and be able to quickly access everything related to a specific deal within seconds. Everything in ClientLook can smoothly sync together; which means no more digging through emails, folders, and notes to find what you’re looking for. What will you do with all of the time you save?

Client Services: Our client collaboration tools are a must-have CRM feature. From logging all of your activity related to a property or deal, to our simple client reporting features, you’ll be impressing your clients in no time. Plus, we offer a collaborative war room so you can provide your clients with a tech-savvy way to self-serve their needs for updates and files. Learn more about our client collaboration features here.

Go Mobile: As a commercial real estate agent, you spend a lot of time on the go. Stay connected and instantly access all of your information no matter where you are with the ClientLook mobile app. The mobile app provides you with access to everything that our web version offers, including contacts, properties, deals, and activities. Plus, we offer an app for your clients to use as well! This will surely impress your clients during your next sales pitch.

We are proud to have a 99% renewal rate, and we’re confident that our commercial real estate CRM can help you transform your business. Schedule a demo today to see our software in action, and then check out this post on how to get started with ClientLook.


Can I Lock My Tenant Out? – Material Defaults in Commercial Leases

Can I Lock My Tenant Out

Here is a question we frequently hear: “can I lock my tenant out?” If you are a commercial landlord, you may be operating under the assumption that when your tenant fails to pay the rent by the times set forth in the lease, you have the ability exercise a lock out remedy. Your lease likely says that failure to pay is a default and that such a default is a material breach. Not only that, but it is bolstered by a “time is of the essence” clause, clearly set forth, usually in its own, separate paragraph in the lease. After all, if these “magic words” don’t give you the power to exercise a lock out, then why have a written lease at all?

Not so fast. Arizona case law is replete with the idea that no matter what the words in the lease say, a tenant’s rights under a commercial lease cannot be forfeited based on an “immaterial breach.” And the stock incantation, “time is of the essence” (found in virtually every lease) really doesn’t change that.

Just what is a “material breach?” Arizona courts have analyzed that issue by asking the questions:

  • To what extent will the landlord be deprived of the benefit which he reasonably expected to receive from the lease?
  • Can the landlord be adequately compensated by money damages for the part of that benefit of which he will be deprived?
  • Will the defaulting tenant suffer forfeiture?
  • Is it likely that the tenant will cure his failure, taking account of all the circumstances including any reasonable assurances?
  • Is the defaulting tenant acting in good faith?

Notice that none of these standards ask whether the tenant has violated the language of the lease. Instead, the question is whether the violation is serious and substantial, or whether it is merely “trivial.” As you might have guessed, these questions can be subjective and are most definitely based on a specific set of factual circumstances. You may be forced to prove your case at an expensive trial which may not take place for months or even years. This is usually a bad investment, even if you win.

Can I Lock My Tenant Out? – First Hire a Lawyer

There is a better way. If you’re a commercial landlord considering a lock out, the first thing you should do is hire a lawyer to opine on the “materiality” of the tenant’s breach. A knowledgeable lawyer will help you enforce your lease so as to avoid any defenses and claims (e.g., wrongful eviction, bad faith) against you. You will probably hire that same lawyer to sue for lease damages after the lockout. So the best and most efficient practice is to involve that lawyer from the beginning.

Second, check your motives and be patient. If you are looking for a technical breach in order to evict a tenant when previous breaches were overlooked, there is good chance that you’re acting in bad faith. For example, the occasional or consistently indulged, late rent payment will not serve as the basis for a material breach. Judges are people too, and when they sense an improper motive or pretext, their sense of justice compels them to look for every reason to indulge sympathies.

Two final, practical things about written notices of default: (1) make sure that, from content to delivery, the notice of default complies strictly with the notice provisions in the lease; and (2) if you have previously overlooked tenant defaults, reinstate the “time is of the essence” clause, and after reinstating the clause, give the tenant a reasonable time to comply.

Using good counsel, proper motives and reasonableness, you’re chances of successfully removing a non-performing tenant increase substantially.

Daniel L. Miranda, Esq.

Daniel L. Miranda, Esq.

Miranda Law provides this article as a public service for general information only. Material contained herein may not reflect the most current legal developments. This material does not constitute legal advice, and no person should act or refrain from acting on the basis of any information contained in this article without seeking appropriate legal or other professional advice on that person’s particular circumstances. Miranda Law and all contributing authors expressly disclaim all liability to any person with respect to the contents of this article, and with respect to any act or failure to act made in reliance on any material contained herein. Transmission of the information does not create or constitute an attorney-client relationship between the Miranda Law and any viewer or user of such information. This article is not intended to be advertising or solicitation.

Why Brand is an Important Investment

Byline: Buildout

Brand is more than just a logo, messaging, and color scheme. Your brand is how people feel when they walk into your building. It is often the first experience someone has with your property and can ultimately be the driving force in their decision to buy or lease. 

In fact, 30 percent of stock-market value of companies in the S&P 500 index is attributed to branding. This means maintaining and communicating a strong brand is critical to the success of you buying, selling, and leasing a property. 

What makes a brand ‘strong’? 

Strong brands are built with consistency. Seventy-two percent of consumers say reputation influences their buying decisions and 89 percent say reputation is a tiebreaker between equal products. This type of reputation can only be built through consistency.

Inconsistent information about your properties not only creates confusion for buyers and tenants but can also create a sense of distrust. Every piece of collateral about your property should be consistent and reflect the information buyers and tenants need to know to make the decision to work with you. 

Brand consistency conveys the level of professionalism you want and need to ensure that every buyer and tenant has a good brand experience with your property.

Why does a property need a strong brand?

Your property’s brand is the first experience a buyer or tenant will have with your property. From the imagery to the words used in the listing, the property’s brand should reflect the values and align with the needs of the buyers and tenants it wants to attract. 

The brand experience begins before someone even steps foot onto your property. They’re absorbing your information, look and feel, content, and more online. When they visit in person, they are evaluating the location, what the property has to offer, and how the space makes them feel. If they align with your brand, then and only then will they dig deeper into what your property offers.

This means the first online experience a person has with your brand could be the deciding factor about whether they consider buying or leasing your property.

How can you use a strong brand to close deals?

Whether your goal is to sell or lease, you need to get your properties in front of the right audiences. And for this, you’ll need a broker; a broker who understands the importance brand plays in your reputation. 

When you hire a broker, you’re taking on their brand. They will represent you and your property as they promote your building to potential buyers and tenants. They know that this first touch brand experience is critical to their ability to build relationships and close deals. 

Whether they are promoting your property through emails, developing flyers, or sharing the information on their website, everything that they do needs to be professional, consistent, and accurate. When you’re selecting your next broker, consider their brand as a piece of how they will represent you and your property. 

If you want to learn more about how brand plays a role in property marketing, check us out at